Niello Concours at Serrano Vendors

11-99 Foundation

The California Highway Patrol 11-99 Foundation is an IRS-recognized 501(c)(3) nonprofit, charitable organization founded in 1981 by visionary civic leader Bob Weinberg, to provide emergency benefits and scholarships to California Highway Patrol employees and their families.

The mission of the CHP 11-99 Foundation is simple, important, and profound…the Foundation is devoted to the welfare of the California Highway Patrol employees and their families. 11-99 is the radio code used by CHP officers and dispatchers, meaning “officer needs assistance”.

Today, after 32 years of service to CHP families, the 11-99 Foundation continues to provide much needed emergency and death benefits and college scholarships. Since its inception, the 11-99 Foundation has provided over $25 million in program support to California Highway Patrol employees and eligible family members.

3D Door to Door Detail

Looking for a detailer you can trust? We're the most friendly detail team in the valley!! We provide complete mobile detailing including paint correction, ceramic coating and maintenance wash. Call us to see why no detail crew is as reliable, quick, qualified or convenient as we are! 3D Door to Door Detail... convenience that comes to you.

The Barrett-Jackson Auction Company

For over 50 years, enthusiasts from all over the world have flocked to the Barrett-Jackson collector car auctions, named America’s Number 1 Attraction for Car Lovers in the 2019 USA Today Readers’ Choice Contest. Widely regarded as a barometer of the collector car industry, the auctions have evolved over the years into world-class automotive lifestyle events where thousands of the world’s most sought-after, unique and valuable automobiles cross the block in front of a global audience—in person and on live national and international television. Barrett-Jackson produces The World’s Greatest Collector Car Auctions in Scottsdale, Arizona, Palm Beach, Florida, Las Vegas, Nevada and Houston, Texas. In addition to the millions watching the events via live television coverage on FYI and HISTORY, over 500,000 people are in attendance at all four auctions, looking to witness auction action at its best, capture the car of their dreams, mingle with celebrities, experience adrenaline-pumping thrill rides in the latest vehicles from America’s top automakers or shop in the vast Exhibitor Marketplace.

Bentley of Walnut Creek

Visit Bentley of Walnut Creek for your introduction to the finest motor cars in the world. Reserve a personal test drive in the newest generation of Bentley vehicles to experience first hand why Bentley is the luxury standard.

Dazzle's Dynamic Performance

Offering advanced self-healing paint protection films, vibrant color-shifting vinyl wraps, resilient ceramic coatings and meticulous window tinting, Dazzle's Dynamic Performance is Rancho Cordova, California’s epitome of vehicle customization excellence. Experience the pinnacle of style and protection with our elite services.


For over 45 years, HairClub has been helping men and women feel more confident with a number of proven hair loss solutions. Whether you're in the early or advanced stages of hair loss, our hair specialists can help you find a custom solution based on your unique needs. Start your hair transformation journey today by calling the toll-free number above to schedule a free hair loss analysis at one of our more than 120 locations. Join over 500,000 clients who have had life-changing results. The new you is waiting!

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John McNamee Company

For all your Niello Concours at Serrano apparel needs.

GT Auto Lounge

GT Auto Lounge is a family owned car dealership that provides the best selection of unique and rare vehicles to our customers worldwide. Specializing in classic, muscle, exotic and luxury vehicles, our auto consignment services are exceptional with an award-winning detail team and professional sales staff. With extensive experience in the automotive industry, our dedicated team has developed a business based around quality, passion, and trust. In our secure, climate controlled, state of the art indoor showroom, we house some of the most rare and exclusive vehicles in the world! Due to high demand, our showroom inventory is consistently changing. Stop by and experience the excitement of GT Auto Lounge.

Ferrari of San Francisco

At Ferrari of San Francisco, we take pride in everything we do. We offer new Ferrari models and used cars and have the staff in all departments to adequately serve our Northern California friends. We want to be your choice for all Ferrari services in California and will do what it takes to keep you 100% satisfied.


Hagerty has been involved in the collector car market for over thirty years. Our mission is to save driving for future generations! We aren’t just your average insurance company, we’re a global automotive enthusiast brand and world's largest membership organization for car lovers, with a suite of offerings that enable our members to enjoy their vehicles to the fullest. And it's all driven by our own love for cars. Please stop by the Hagerty booth to receive a low-cost insurance quote for your collector vehicle at the concours and pick up some cool automotive swag!

Hobby Condos

Just like you, we’re serious collectors ourselves.That means we know exactly what you think about when it comes to creating a safe and secure (yet fun!) incubator space where you can pursue your passion projects.That is what a Hobby Condo is all about, a custom repository for your collection—whether it’s business, cars, toys, RV’s, memorabilia or other rarities. Some might even call it the ultimate man-cave. But it’s also a place where you can kick back and relax, maybe get some things done, perhaps even draw some creative inspiration from time to time. Visit or contact Anthony Wilkins at 916-680-8245 for more information.

The Luxury Collection

Visit The Luxury Collection on the green to see the newest models from their luxury car brands. A PriceSimms family owned dealership, with locations in Los Gatos, Palo Alto and Walnut Creek, they carry Alfa Romeo, Aston Martin, Bentley, Bugatti, Lamborghini, Maserati, McLaren, and Rolls-Royce Motor Cars. Their dealerships cater to the needs of anyone who is looking for a smooth and amazing experience when looking to purchase a car. Feel free to stop by and visit them anytime!

Lyon Real Estate ~ El Dorado Hills

Serving the area for over 75 years, spanning a two-generation history, Lyon has nearly 900 agents in seventeen offices throughout a four-county region. Our agents receive ongoing education as skilled marketers, negotiators and real estate advisors; they understand the intricacies of buying and selling a home, so you don’t have to. Together with the latest tools and resources, you receive the facts and expert guidance needed to increase your knowledge, putting you in control of your financial destiny.

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The Niello Company

Candid Van Photobooth
Get ready to capture the fun on the green today with The Niello Company and Candid Van. With an array of props, say “cheese” and save your Concours experience in an instant with this vintage Volkswagen photo booth.

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Porsche Rocklin and Porsche Sacramento

We are excited to announce a significant milestone for The Niello Company – the addition of a new Porsche dealership in Sacramento. Conveniently located just off I-80 in Sacramento, we look forward to welcoming you to this brand new, state-of-the-art facility for all of your Porsche service, parts and sales needs. On the Niello Patio today, celebrate 75 years of Porsche with Porsche Rocklin and our newest Porsche models while you take a peek at the Porsche Sacramento facility coming soon. Two Porsche Locations, same service and quality you’ve come to expect with The Niello company.

Shine With Purpose

Our mission is to empower and inspire families and children to shine by serving through volunteer opportunities and supporting community projects and other community non profit organizations. This makes a difference in our communities and teaching life purpose because our community cares. Shine with Purpose will be the conduit connecting the community and the projects needed.

Shriners Hospitals / Rally4Kids

Come by the Shriners Hospitals vendor tent to see one of the many custom-made go karts that will participate in this year’s Rally4Kids Toy Drive event. This event will be held on December 3, 2023 at Shriners Hospital for Children, Northern California. This annual rally has hundreds of collectible, classic, vintage, custom and exotic cars, trucks and motorcycles that roll into the hospital. Their mission? To cheer up children and make their holidays brighter as 1000’s of new toys are dropped off for the patients at Shriners Hospital in Sacramento.

Twin Rocks Estate Winery

Escape to Twin Rocks Estate Winery, nestled in the heart of Granite Bay, and experience our sanctuary in the Sierra Foothills! As you step onto our grounds, you’ll be greeted by lush vineyards, pond-side wine tasting, lounge seating and more. Step into our beautifully designed tasting room, where you can enjoy a selection of award-winning wines, estate-grown olive oils and delicious bites from our food partner Farm Fusion. To enhance your visit, we also offer several fun events including live music every Friday evening, workshops, and estate tours. Open 11:00 AM to 6:00 PM ~Wednesday-Sunday.

XGolf El Dorado Hills


X-Golf America is the developer of a high-end golf simulator, the centerpiece of an entertaining indoor golf and bar-restaurant concept. The technology is the most comprehensive indoor golf tracking system available, giving players the ability to accurately replicate all golf shots, including short game. Measuring ball speed, launch, direction and spin along with club path, impact and speed, the X-Golf system performs over 6,000 calculations per second. Since launching in 2016, X-Golf has successfully maintained 50+ locations and plans to double in size again in 2022.

X-Golf El Dorado Hills will be the first franchise location in Northern California. Opening soon in the El Dorado Hills Town Center, the facility will feature seven simulator bays, bar and kitchen with a large outdoor patio. The location will offer hourly bay rentals, lessons from PGA Certified Pros, leagues, tournaments and private events. Rain or shine, it’s always a comfortable 72 degrees at X-Golf! For more information visit: